Mission Statement

WorldMoneyWatch.com is a valuable source of information to anyone who is interested in how global trends affect their financial security.

Target Market

WorldMoneyWatch.com reviews global trends, and analyzes their implications on the financial security of those age 40 - 60, with net assets $500,000+. It is of special interest to Baby Boomers, who hear headlines about world events, which raises concerns about how these events could affect their retirement plans, but don’t have the time, interest or knowledge of macro-economics to analyze these trends and understand the impact for themselves.

WorldMoneyWatch.com is designed to reach affluent
individuals who have the money to invest and prepare
for their retirement, but may not have the time or
interest to decipher world events and determine what
steps they need to take to safeguard their assets.

These affluents are concerned about world events. A recent study defined affluents as those with personal income of $150,000+ and/or personal investable assets, not including their house, of $500,000 or more. The research showed:

• Over 75% were concerned about the current state of the
  economy.
• Over 50% said they are concerned that a damaged
  American image abroad due to Iraq will hurt U.S.
  international business.
• Nearly 70% believe that higher energy prices pose a
  major concern for U.S. businesses.
  (Source: Penn, Schoen & Berland, 2004)

Competitive Advantage

WorldMoneyWatch.com saves time by aggregating and prioritizing global news, then highlighting the action steps readers need to take to protect their future. This makes it very convenient, since we explain what the news means, and how it impacts our readers on decisions they are making this week. Specifically, our advantages are:

• Placement: Provide a community of fellow enthusiasts.
  Those of us with interests in global change and our retirement enjoy talking with each other and learning from each other.
• Promotion: Not only Search Engine Optimization, but we also have affiliations and connections with other experts.
• Price: Good value for the price, since we know most information on the web is free. Price points address most comfort levels
• Product: All products are either free, available on a per-use basis, or available to subscribers for an annual fee. All products are web-based - either emailed or downloadable pdf.

These products include:

• Updates throughout the week in response to significant global events,
• A free weekly email newsletter,
• A Who’s Who in important people and organizations,
• A glossary of commonly used economic terms,
• A Recommended Reading list and a review of those books,
• A Recommended DVD list and a review of those films,
• Financial calculators used for retirement planning and global investing,
• Special reports for more in-depth analyses of countries and economic topics like inflation,
• Home study courses,
• Access to financial planners who are advertisers.

WorldMoneyWatch.com is written in an easy to understand, humorous, and accessible tone, with lots of useful action steps. Everyone who visits the site will feel like they stumbled across a goldmine of valuable information for free. They will feel informed, smart, and a member of an in-the-know global community.

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